Intelligent Digital Experiences

    Creating responsive, personalization-first web ecosystems that leverage real-time data to adapt interfaces for every user interaction.

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    Intelligent Digital Experiences

    Key Capabilities

    1

    Dynamic Personalization

    Websites that change layout, content, and calls-to-action based on visitor demographics, past behavior, and real-time intent.

    2

    Headless CMS Architecture

    Decoupled frontend and backend systems allowing for omnichannel content delivery and lightning-fast page loads.

    3

    Conversion Rate Optimization (CRO) AI

    Automated A/B testing agents that continuously refine UI elements to maximize user engagement and sales.

    Fluid Interface Architecture

    Treating the portal not as a static website, but as a rigid operating system for optimal work.

    Modern enterprise portals often suffer from 'Dashboard Fatigue'. Our approach treats the portal not as a static website, but as a dynamic Operating System for work. We utilize Micro-Frontend (MFE) architectures to decompose monolithic legacy systems into independently deployable widgets, allowing different teams to ship features continuously without breaking the core platform.

    We implement a 'Federated Semantic Search' core that indexes data across your entire ecosystem - SharePoint, Salesforce, Jira, and internal Wikis. This allows users to ask natural language questions and retrieve answers instantly, bypassing the need to navigate complex menu structures.

    To ensure adoption, we embed a 'Digital Adoption Layer' that uses behavioral analytics to guide users through new workflows in real-time. The interface rearranges itself based on role frequency usage, surfacing the most critical tools for a CFO differently than for a Field Engineer.

    Approach

    Our Methodology

    A structured approach to delivery that ensures consistency and quality.

    1

    User Journey Mapping

    Identifying key touchpoints and friction areas to design a seamless narrative flow for visitor conversion.

    2

    Component Design System

    Building a library of reusable, accessible UI components to ensure brand consistency across all digital properties.

    3

    Headless Implementation

    Developing the frontend experience decoupled from the CMS, enabling faster performance and omni-channel publishing.

    4

    Personalization Setup

    Configuring rules and AI models to serve dynamic content segments based on real-time user data.

    Technology Stack

    Built on modern, enterprise-grade frameworks and infrastructure.

    Frontend

    Next.jsReactTypeScriptTailwind CSSFramer Motion

    CMS & Content

    Sanity.ioContentfulStrapi

    Infrastructure

    VercelNetlifyAWS CloudFront

    Why Choose RSA Tech

    Delivering measurable impact through verified engineering excellence.

    3x Increase in User Engagement
    SEO-First Semantic Structure
    < 1s First Contentful Paint
    GDPR/CCPA Compliance Built-in
    Scalable Micro-Frontend Architecture
    Integrated Customer Data Platform (CDP)