Unified Digital
Insurance Platform
Consolidating over 50 acquired agency websites into a single, scalable Sitecore ecosystem on Azure Cloud.
The Context
Rapid growth through acquisitions left the organization with a highly fragmented digital estate. The client inherited over 50 agency websites running on disparate platforms including WordPress, Drupal, DNN, and legacy custom systems.
Managing this chaotic ecosystem was unsustainable, creating significant server vulnerabilities, inconsistent brand experiences, and spiraling maintenance costs across incompatible hosting environments.
The Friction Point
The lack of a unified platform stalled marketing operations and exposed the enterprise to critical security risks.
50+ websites on unpatched legacy CMS versions.
Inconsistent UX and diluted brand identity across agencies.
High overhead from managing siloed hosting vendors.
Inability to enforce global security and compliance policies.
Sitecore Platform Transformation
Centralized Sitecore XM Cloud
Architected a unified Sitecore XM 10.2 platform on Azure Managed Cloud to standardize governance and security.
Helix & Figma Logic
Implemented a Helix-based ASP.NET MVC architecture with shared components mapped directly from a new Figma design system.
Phased Migration Wave
Executed a multi-year rollout, successfully launching 15+ sites with a roadmap to modernize the remaining estate by 2025.
Program Outcomes
On unified Sitecore platform.
Through consolidated hosting.
Single design system.
Full estate migration plan.
Intelligent Claims & Analytics
Complementing the digital platform with a data-driven operations modernization program.
Intelligent Claims &
Operational Analytics
Modernizing claims workflows with data-driven automation and predictive operational insights.
The Operational Gap
While the digital platform was being consolidated, backend operations remained manual and reactive. Adjusters spent hours gathering data across disconnected systems, leading to slow settlement times and inconsistent risk assessment.
Manual data entry across disconnected legacy apps.
Slow feedback loops for risk scoring.
High dependency on manual document validation.
Limited visibility into claims throughput.
Data-Driven Operations Layer
We implemented an intelligent operations layer that orchestrates data across the claims lifecycle, automating routine intake and flagging high-risk cases for expert review.
Business rules and ML models route claims based on complexity.
Real-time risk scoring to identify straight-through cases.
Orchestrated document ingestion and validation workflows.